It all began with one dress...
Eight hours into the process of altering a bridesmaid dress bodice, I was filled with frustration as I realized I had spent more time altering the gown than the amount of time it would be worn. I realized that there was no wedding-specific marketplace to rent or resell bridesmaid dresses—these costly, labor intensive pieces were worn for 10 hours then banished to backs of closets, attics, thrift store racks, or attempted to be resold one-off in hopes that the same size woman might need the same exact color of bridesmaid dress and find it on the 14th page of a traditional fashion resale site.
Where was the marketplace for this dress to be passed on and worn again?
It didn't exist. So I built it.